Success Coach & Certified Dale Carnegie Trainer

Your Dale Carnegie Instructor – The Overlooked Element

Your Dale Carnegie Instructor – The Overlooked Element

By on Jun 2, 2017 in Communication Skills, Public Speaking | 0 comments

Back when I was starting my second solo program, I received an email from someone requesting to be a Dale Carnegie instructor. He explained that he had done some technical course development in the past. Now, he was looking to branch out from his software background to do something new.

I explained to him that the instructor requirements are quite involved. And they are quite different from his current set of experiences. I told him that his credentials were impressive. However, the Dale Carnegie leadership team would require him to take an intensive, 2-year coaching program aimed specifically at adult learning.

That got me thinking that there were probably plenty of potential enrollees who were familiar with the program from the book How To Win Friends and Influence People.  But they knew nothing about the requirements to instruct a program. They probably assumed that their instructor was a college professor, versed in higher education.

When I relayed the training required to be a Dale Carnegie instructor, I never heard back from my inquisitive friend.  The process isn’t difficult. It’s not like learning calculus. But teaching the Dale Carnegie course does require a high level of dedication and a commitment to the participants.

If you’ve attended any of the Dale Carnegie preview sessions, then you’re probably familiar with these requirements. Sales reps will “sell the instructor” near the end of these sessions by reviewing the training process each instructor must walk through before they can lead a class.

Beginning The Journey of Becoming a Dale Carnegie Instructor

The process for becoming an instructor begins when the potential candidate completes the Dale Carnegie Course as a participant. Remember, programs currently run for 8 weeks, employing a technique called “time spaced learning”. While I use the Dale Carnegie Course as an example, all of the programs have similar requirements. So all potential candidates start the process by taking the class they eventually want to instruct.

After completing the program as a participant, and showing some interest and aptitude in the training methodologies, the instructor will invite the participant become a course assistant or a graduate assistant. In this role, the candidate helps the instructor with room setup, provides sample talks for the class, leads small groups, and provides coaching to participants, all while retaking the program with this new class.

Becoming A Dale Carnegie Instructor – Core Competency

Let’s say that the candidate completes at least two programs as a course assistant and they still want to be an instructor.  If the franchise management still has interest, then the candidate prepares for the Core Competency Conference. This preparation typically takes about 6 months and strengthens the candidate in 6 key communication areas. These areas focus on:

  1. presenting and selling skills;
  2. responding and relationship building skills;
  3. coaching skills and performance improvement;
  4. questioning and commenting to build individuals;
  5. listening and interactive communication skills;
  6. business relevance and the ability to make real world applications.

It culminates in the Core Competency Conference, a 4-day session led by a master trainer. This event measures all candidates on the above 6 skills sets. At the culmination of the event, the master trainer reviews and evaluates all candidates. At that point, the master instructor identifies which candidates are instructor material and ready to move forward. For the candidates that need additional work, the master trainer identifies area for improvement, in case they want to try again in another conference.

Becoming A Dale Carnegie Instructor – Product Endorsement

Once the candidate has completed the Core Competency Conference, they can identify the program that they want to instruct and begin preparing for the Product Endorsement Event of their choice. Again, preparation will take about 6 months and includes specifics about the program that the candidate has chosen. In the case of the Dale Carnegie Course, this involves focusing on topics like the Human Relations principles, communication methods, presentation techniques and development, controlling stress, setting goals, managing time, and living a more engaged life.

After the training is complete, the candidate participates in the 4-day Product Endorsement event, again conducted by a master trainer. This time, the master trainer is evaluating the candidates on how well they:

  1. can manage the audience in the room
  2. can engage participants in the program
  3. know the program
  4. can keep the program on schedule
  5. can respond to pressure

The Product Endorsement culminates with the candidate teaching an abridged 4-day program. The local franchise team assembles this program inviting volunteer participants from the local client base.

At the end of the Product Endorsement, the master trainer evaluates each candidate on their performance over the weekend. They will then either suggest areas of improvement and send them back or recommend them as an instructor candidate.

Becoming A Dale Carnegie Apprentice Instructor

Once the candidate has passed Product Endorsement, they must instruct two classes under the tutelage of a currently certified instructor. Each instructor evaluates the candidate before the candidate is finally qualified to instruct the program that they have trained for. This is another 4 to 6 months.

And every Dale Carnegie instructor has to participate in a yearly instructor refresher to retain their certification.

Extraordinary Coaching For Personal and Professional Success

As shown above, both the candidate and the local management invest considerable time and energy in developing instructors.

Regardless of the program you choose, you can be sure that your instructor has been through a rigorous process to insure that you will get the best coaching and training available. And you can be sure that your instructor is committed to your success.

When you take a time-spaced training like any of the Dale Carnegie programs, you are making a big commitment. You are looking to achieve something fantastic in your career and your life.

At Dale Carnegie Training, we feel that our instructors and coaches should be just as committed to helping you discover it.  Don’t you?

For additional questions about the Dale Carnegie programs, contact me, Paul Bagan. And check the schedule on the sidebar for upcoming programs. You don’t want to miss any of this!

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